hey design nerds and regular people who aren't cool enough to know this!! pantone has announced it's 2011 color of the year and it's.... drumroll....
HONEYSUCKLE PMS 18-2120!!!!
straight from pantone's website:
"Courageous. Confident. Vital. A brave new color, for a brave new world. Let the bold spirit of Honeysuckle infuse you, lift you and carry you through the year. It’s a color for every day – with nothing 'everyday' about it."
...................umm..................yeah......................................
ok, first off: fuck you pantone. honeysuckle?? really?!?!?! not only is the name gayer than that time i had sex with that dude, you basically told all of the design world that the color you're promoting for an entire year is the exact same color that's found in the upset stomach/anti-diarrheal aisle of your favorite neighborhood drugstore. no really; i checked. i have a pantone fan right in front of me and even if proctor and gamble isn't using that exact same color for pepto, it definitely appeared on their "inspiration page" when they conceived the product. secondly, this whole proclamation is misleading and consequently beyond asinine because how the fuck can you proclaim an "anything-of-the-year" when the year your referencing hasn't even happened??? call it something else, pantone, like "color we'd love to see used in the coming year because we just got a HUUUUUGE bag of cash from an unnamed health and beauty fortune 500 company and it would be totes cool if you could help them out as well"-of-the-year.
*thanks to mikey for putting me on the scent of this one*
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